We are continually striving to build genuine "win-win" partnerships
with our customers. To this end, African Partner consistently
applies new and improved methods and standards to add even greater
value. Coupled with a willingness to do "whatever it takes" to
accomplish even the most challenging tasks, African Partner is in a
position to attain an unsurpassed level of customer satisfaction.
African Partner works through a worldwide network of associates and
partners to provide marketing services for sellers of steel and
purchasing services for steel buyers. These associates companies are
run by staff who speak the local language. Over time our staff have
established excellent relationships with their business partners
based on trust and performance.
African Partner seeks repeat business and provides partner specific
services to justify an on-going business relationship. The
after-sales service is as important as securing the initial order;
there is no point in booking orders if they are subsequently
cancelled or mishandled. African Partner will deal with the steel
buyer or seller on any subsequent problems that may arise with
specification, delivery, claims or payment.
Our role in concluding a sale can take one of two forms. When acting
as the principal in the business we confirm the contract, take the
credit risk and invoice the steel buyer. When acting as agent, the
steel supplier invoices the buyer directly.
When acting as principals, we make a profit by including a small
margin for ourselves between the sales price and the purchasing
costs. When acting as agent we make a profit by way of a commission
or fee from the steel supplier. The marketing service offered to the
mill is, however, the same.
In many industries, selling and related functions such as telephone
sales are regularly outsourced. In a similar way there is a benefit
to the steel mill from outsourcing these functions.
a part of the African Partner Network, get in touch!